Damilola Abodunrin

Associate Director & Digital Business Lead

LinkedIn

About

Highly accomplished Associate Director and Digital Business Lead with over a decade of experience driving exponential revenue growth and market penetration for global and local brands in the digital performance marketing sector. Expert in developing and executing innovative digital strategies, leading high-performing teams, and securing significant business wins through strategic pitches and client relationship management. Passionate about leveraging digital innovation to achieve ambitious business objectives and deliver measurable impact.

Work Experience

Associate Director and Business Lead

iProspect

Jan 2014 - Mar 2024

Lagos, Lagos, NG

Leading strategic digital performance marketing initiatives for multinational and local brands at a top global agency, driving significant business results and market expansion.

  • Achieved a remarkable 150% growth in revenue within a two-year period, significantly surpassing previous year's performance targets.
  • Spearheaded the recruitment, training, and development of 5 high-performing digital marketing teams, collectively managing over ₦850 million in annual briefs over three years.
  • Led the digital team to successfully reverse declining sales performance, implementing winning digital marketing strategies that boosted client ROI.
  • Secured multiple significant business wins through the development and presentation of innovative pitch ideas and comprehensive digital strategies.
  • Contributed to the agency earning the prestigious Innovative Digital Agency of the Year award in 2018, recognizing excellence in digital marketing solutions.

Digital Marketing Strategy Lead

mediaReach OMD

Nov 2011 - Oct 2014

Lagos, Lagos, NG

Pioneered and led digital marketing services for key clients across FMCG, Banking, Financial Services, and Telecommunications sectors at a leading independent media planning agency.

  • Pioneered digital marketing services for top-tier clients, consistently delivering 40%-60% reach of target markets through innovative strategies.
  • Managed and optimized digital campaigns for prominent brands including Etisalat, Guinness, Stanbic IBTC, and Visa, ensuring strategic alignment and execution.
  • Delivered best-in-class digital marketing executions that consistently met and exceeded key brand objectives, driving measurable impact and client satisfaction.

System Integration Analyst

MTech Communications

Apr 2009 - Oct 2011

Lagos, Lagos, NG

Managed technology operations and implemented critical billing systems for a pioneer Value-Added Service Provider in Nigeria's telecommunications sector.

  • Served as the technology manager for Nokia Life Tools, an SMS-based subscription information service designed specifically for emerging markets.
  • Successfully implemented Nigeria's first URL-billing system, significantly enhancing revenue collection and operational efficiency for GSM mobile operators.

Education

Computer Science

University of Ilorin

3.3/5.0 GPA

Sep 1998 - Jul 2002

Ilorin, Kwara, NG

Languages

English , French

Skills

Digital Marketing

  • Performance Marketing
  • Digital Strategy
  • Campaign Management
  • SEO
  • SEM
  • Social Media Marketing
  • Content Strategy
  • Brand Visibility
  • Target Market Reach

Business Development

  • Revenue Growth
  • Business Leadership
  • Client Acquisition
  • Strategic Partnerships
  • Market Penetration
  • Pitching
  • Sales Performance

Team Leadership & Management

  • Team Building
  • Training & Development
  • Performance Management
  • Cross-functional Collaboration
  • Mentorship

Project Management

  • Project Delivery
  • System Integration
  • Operational Efficiency
  • Process Improvement
  • Stakeholder Management

Data Analysis & Reporting

  • Performance Metrics
  • ROI Analysis
  • Market Research
  • Strategic Insights

Technology & Systems

  • System Integration
  • URL-Billing Systems
  • Value-Added Services (VAS)
  • GSM Mobile Operations